Rachel Gomez stands by a rack of her clothes inside her Viva Los Angeles Bonita warehouse in San Fernando on Nov. 15. Picture credit: Shae Hammond
San Fernando Valley resident Rachel Gomez understood there was clearly too little Latina representation when you look at the fashion industry. She realized that not just are there were no brands that targeted Latina females, but the majority importantly, there were no brands that empowered them.
For this reason Gomez chose to produce her brand that is own in hopes of shutting this tradition space. She arrived up with all the notion of a streetwear clothes brand name called Viva Los Angeles Bonita, a line where Latinas feel at ease in their skin that is own and.
“The concept of Viva Los Angeles Bonita is a brandname that encourages one to be pleased with your self, does not make a difference where you originate from or exactly what your tale is or exactly just what you’ve been through, ” Gomez stated.
The notion of the relative line started in 2012, but Viva Los Angeles Bonita’s way to success ended up being rocky.
Gomez worked over 50 hours per week at ukrainian women for marriage a tillys in burbank. She couldn’t quit her retail work during the time she was the only member who had a well-paying job because it financially supported her family, and.
During her times off or after finishing up work, she’d work with the Viva Los Angeles Bonita brand regardless how tired she ended up being. Initially, she had problems linking because of the community. Nearly 3 years to the brand name, she’d publish each day on social networking and wouldn’t have sale that is single. Gomez doubted by by herself, nevertheless the help of her fiance, Fredo Tovar, her family members, along with her function of the brand name kept her going. (más…)